For Immediate Release
Contact: Ronny Schnel
310-377-7517
rkschnel@criteriuminc.com
June 1, 2004
New Website Complements Criterium’s New Brand Identity
(SARATOGA SPRINGS, NY, June 1, 2004)- Criterium Inc., a global technology-based contract research organization, which has been providing creative clinical-research solutions for more than 13 years, today unveiled its new corporate identity and Website.
“Criterium’s rebranding is much more than a management theory or cosmetic change to our logo, Website, and collateral materials, it is a new chapter in Criterium’s life cycle,” said President and Founder John M. Hudak. “Our new identity represents an expanded vision of how Criterium assists clients in ways they’ve never imagined. It represents a far-reaching change in the way our company thinks about business, the way we allocate resources, and the way we communicate to the world. Every day, people are more connected, business is more international, and companies are more interdependent.
Criterium provides multidimensional, innovative clinical research solutions and a high-level of personal service that connect our clinical team with our client partners. Criterium goes beyond the traditional boxed-in approaches, providing proprietary technology solutions to effectively manage and accelerate the trial process.”
The new Website evokes a personal connection to visitors and clients through the introduction of key team members and the pivotal roles they play. The easy-to-navigate site allows access to Criterium’s full list of services, clients, therapeutic experience, and company news.
“Criterium has been one of the industry’s best kept secrets,” Mr. Hudak said. “Our prestigious client base already is familiar with the high-quality services and attention to detail that we provide. It was time to have everyone, Get To Know Us!”.
With headquarters in Saratoga Springs, N.Y., and offices in Rolling Hills Estates, Calif., and Johannesburg, South Africa, Criterium is a global technology-based contract research organization that offers a unique mix of high-quality, innovative clinical-research solutions and communications tools to manage the entire clinical-research process from initial planning to approval. The biopharmaceutical, pharmaceutical, medical-device, and CRO industries benefit from Criterium’s expertise, high-value services and products, and high-end results. Founded in 1991, Criterium’s services are customized to fit each client’s specific needs, providing a seamless flow of data and information from the investigative site through Criterium back to the sponsor.
